The Brand
Physiocraft is an upcoming physiotherapy clinic especially designed to bring physiotherapy treatment comparable to international standards in India. Physiocraft is formed to reboot/refresh/revive patients suffering from chronic pains, ensuring total recovery and a life back to normal.
Physiocraft is an upcoming physiotherapy clinic especially designed to bring physiotherapy treatment comparable to international standards in India. Physiocraft is formed to reboot/refresh/revive patients suffering from chronic pains, ensuring total recovery and a life back to normal.
The entire brand positioning is on the concept of revival. Representing the purpose of physiotherapy and the brand’s focus of helping patients on their journey back to a normal and a healthy pain-free life.
The Brand Mark
is formed with the brand initial P and shaped in a circle to represent,
• revival/ reboot/ refresh/
• motion/ mobility/ kinetics/ kinematics
• synergy/ team work/ organization
• dedicated care/ personal attention/ focussed/ secure
The Brand Color
Blue is the color of trust, responsibility, leadership, honesty & loyalty. From a color psychology perspective, blue is reliable, professional and responsible.
Blue is the color of trust, responsibility, leadership, honesty & loyalty. From a color psychology perspective, blue is reliable, professional and responsible.
Typography
The iconic Gotham font rounded to portray a friendly personality, italicised to represent dynamism and use of all caps to represent leadership.
